The segment discusses the essentials of marketing. This comes on the heels of our discussion on why communications are so important. This is not about how to market but the delineation between advertising and public relations (PR) with a focus on PR. Before you do anything, you need to figure out what will work. Who will you connect with? What will you utilize to send out your well-crafted message? Listen to how Proactive Business Network started their advertising and PR campaign.
Do you know how many small businesses start and where most should begin? If you got that answer correct, do you know what your next step is? Most small businesses fail to execute this second part of the advancement of their advertising and public relations efforts. Tom and Jamie share their experience in how to execute a marketing strategy that will get you noticed in your community and help you identify the alliances and affiliations that will build your business. It is nearly impossible to build it alone. Do you know a lot of this can be done prior to opening your doors? A recurring theme is developing if you havent figured it out by now.
You will also learn that some things just happen. Key contacts or resources that you had planned to utilize will often not mature into such. Others will appear out of nowhere. Having a good plan to get out there is something Tom and Jamie cannot stress enough. Where do you go and what groups do you join? Opportunities develop and are found with those who seek to become known and find venues that they like. This process helps you validate your own business and enables you to figure out what works best.
