Communications as a business function? Why is this so important? In this segment of Innovators Tom and Jamie talk about phones, technology systems and PCs (hardware and software), web sites, graphics, logo, etc. All this stuff has to tie into one another so you appear to be the same company to any customer or prospect no matter when and how they view you. One of the most critical components of building a solid communications function is the ability to see your office and business as a whole. Too many people buy technology because it is cool or on an I might need that basis.
If you listen closely, youll see why setting up your legal framework can help you minimize some expenses here. A hint to listen to podcast number one if you forgot! Jamie highlights issues with security both in the physical sense and with your data and systems. Giving systems access to everyone for everything is a bad thing. Tom brings up one of his bug-a-boos which is the inconsistency of business in how they display themselves via logos, web site, brochures, letterhead, etc. If your message is garbled and inconsistent, you will not attract prospects. Do you know how many times you need to touch a customer before they even think about contacting or engaging you? Find out. There is a lot to do however, it is all doable if you have a business bible (Tom and Jamie will share what this is!) of your company and execute strategies to roll things out that make sense and meet your budget constraints.
